Let’s All Be a Little More Pirate!

Being different/standing out is so much easier when you’re small. A Brand is the most valuable real estate in the world. A corner of someone’s mind and a relevant place in some one’s life. 3 Main Outcomes/Learnings:

• The importance of branding.
• You’re never too small to start.
• It doesn’t need to cost the earth.

About the Speaker

Founder of Monster Sauce, previously Creative Partner at VMLY&R London and prior to that Executive Creative Director of Weber Shandwick London and McCann Worldgroup UK & EMEA Creative Leadership Council member.

Steve is a recognized and awarded integrated creative leader who has spent his career bringing to life big creative platforms and delivering non-traditional ideas in and out of the traditional spaces for brands including Toyota, Google, McDonald’s, Wrigley, Dove, IBM, BBC Sounds, and Roche.

Named in the PRWeek’s UK Power Book for the second year in a row, his work consistently harnesses the power of brands at the intersection of culture and creativity. He believes in bringing together modern brand building with social and earned first thinking to drive work that drives business and cultural impact. And he doesn’t take the responsibility lightly that we have as an industry to do better and be better.

Some of Steve’s notable work includes Toyota’s launch of the category-transforming platform “Nothing Soft Gets In,” Coke’s “Hug Machine,” which was awarded at Cannes and inducted into the Coke Advertising Hall of Fame, as well as Breast Cancer Now UK’s “Love / Hate Relationship,” which earned a place in PRWeek’s US top 6 health campaigns for 2021. His ‘unmute’ campaign for Unilever’s global D E & I program took out the top spot in the 2022/23 Global Creative Index.

In his spare time, he pretends to be an artist.