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District32 Experts Webinar – Learn Technical SEO to Supercharge Your Website Success with Anthony Raspa
February 6 @ 4:00 pm - 4:30 pm AWST
Get ready for the last part of our webinar series! We’ve covered Local SEO and Organic SEO, and now it’s time for Technical SEO. Learning these three parts is like having a superpower for your business – it helps people find you locally, boosts your search ranking, and fine-tunes your online presence. Don’t miss out – join us for the final webinar and take your business to the next level!
In this webinar, we’ll cover:
1. Site Speed Optimisation:
Site speed is a critical factor for user experience and search engine rankings. Google considers page speed as a ranking factor, and users tend to leave slow-loading sites.
Tools and Techniques we will introduce tools like Google PageSpeed Insights and explain how to analyse and interpret the results. Discuss image optimisation, browser caching, and leveraging Content Delivery Networks (CDNs) to improve load times.
We will conduct a live demonstration of optimising an image or leveraging browser caching, showing immediate improvements in PageSpeed Insights scores.
2. Mobile Friendliness and Responsive Design:
Mobile-First Indexing: We will explain Google’s shift towards mobile-first indexing and how it impacts search rankings. Mobile-friendly websites are prioritised in search results, making them essential for SEO.
Testing and Implementation: We will introduce tools like Google’s Mobile-Friendly Test and demonstrate how to identify and fix issues related to mobile responsiveness.
3. Image Optimisation for SEO:
We will discuss how properly optimised images can enhance user experience and contribute to better search engine rankings.
Teach the basics of image compression to improve site speed. Explain the significance of adding descriptive alt text to images for accessibility and SEO.
About the Expert:
Anthony Raspa is a commercially aware, results-driven Digital Marketer (and Developer) who has earned an enviable reputation within business environments that demand improvements in business brands, leads and revenue. Demonstrating a track record of success in defining and delivering improvement initiatives across a range of businesses.
