Maximising Customer Service and Competitor Insights for Business Success

Discover the challenges to building a thriving business with actionable insights and strategies that don’t require large teams or extensive resources.

In this webinar, we’ll explore:

1. Why Customer Service Matters for Small Businesses 

Learn how excellent customer service directly impacts customer retention, referrals, and profitability, and discover practical tips you can implement immediately to create exceptional experiences.

2. How to Analyse Competitors (Even If You’re a Solo Business) 

Gain a step-by-step guide to conducting cost-effective competitor analysis, helping you uncover market gaps, adapt to trends, and refine your positioning to stand out in the market.

3. Leveraging Customer Feedback to Improve Service 

Discover simple yet effective ways to collect and act on customer feedback, enhancing your service quality and fostering loyalty without needing extensive resources.

3 Main Outcomes / Learnings:

✅Master the Essentials of Exceptional Customer Service: Learn actionable techniques to enhance customer retention, drive referrals, and boost profitability.

✅Conduct Strategic Competitor Analysis: Identify market gaps, differentiate your business, and adapt to trends with efficient, low-cost strategies.

✅Harness the Power of Customer Feedback: Implement practical methods to collect and act on feedback, improving service quality and customer satisfaction.

About the Expert:

Anne Venaille, previously owning businesses in the retail and hospitality industries, saw firsthand that many businesses fail to understand the difference between customer service and customer experience. Also, with a background in accounting and a passion for numbers, Anne recognised the power of silent customers—the ones who can make or break a business. This led her to specialise in undercover customer investigations, where she helps businesses uncover the truth behind their customer experiences.

She works with clients ranging from large businesses with numerous locations and extensive staff, to solo entrepreneurs wanting to understand how they stand amongst their competitors. Through feedback from her undercover customers, Anne is able to deliver actionable insights thus helping businesses improve service, create memorable experiences, and drive growth through loyalty.

Anne is committed to helping businesses exceed customer expectations, stand out from competitors, and thrive.