Now is the time to think about next year’s marketing budget and define your growth strategy. When we look at the marketing budget not only do we have to consider where the best ROI was in this current year, but we also need to be clear on what segment we want to target the most in the coming year. The marketing budget and overall business strategy are intrinsically linked. Let’s talk about the budget and how it will impact your profit in 2025!

3 main outcomes/learnings: 

• The main things to consider when creating a budget
• ROI on your marketing spent
• Overall business strategy and growth plan

About the Expert:

Deena, with two decades of experience, has been instrumental in driving growth for iconic Australian brands. Her expertise spans product development, brand management, marketing strategies, and more. With a background in both advertising and brand management, Deena’s unique blend of creativity and strategic insight has elevated her to a leadership role. In 2020, she founded Brand Guru Agency, offering comprehensive outsourced marketing services to over 100 SMEs across Australia.