How to deal effectively with business rivalry
Rivalry is one of Porter’s 5 forces of strategic industry analysis. And, when considering what you want to achieve and…
Why it is essential for strategy to investigate barriers to entry
Starting a new business or introducing a new product or service to your current business? Before embarking on either, strategic…
Key elements of a successful marketing plan
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition?…
Find your competitive edge and sell it
There are no corners safe from competition. Playing the field is one thing, managing to stay in it is another.…
Gamification
My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist &…
How to use blue ocean strategies to avoid competition
Most businesses, whether start-ups or those already established but striving to develop and grow, begin by surveying the competition. Possible…
Using content to promote your brand
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using…
Simple steps to marketing
Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined…