The more your brand is exposed to your target market, the more likely you are to obtain a sale.
Between five and nine exposures is the optimal range to improve the brand lift and resonance of a digital campaign, Nielsen data reveals.
Data from Nielsen’s ‘Digital Brand Effect’ reveals that in Australia, exposure to digital advertising at a rate of between five and nine times increases the resonance of a brand by 51%.
District32 provides brand exposure for members across several digital channels.