Most businesses do not scale because they do not understand their ideal customer. When you understand your ideal customer you a design the right product and the perfect product for them. Once you connect your ideal customer to the ideal product, its a no brainer they will buy without hesitation.

3 main outcomes/learnings:

✅How to define your ideal customer?

✅Understand your customers’ deepest needs and wants?

✅Design the right product for that customer.

About the Expert:

Deena, with two decades of experience, has been instrumental in driving growth for iconic Australian brands. Her expertise spans product development, brand management, marketing strategies, and more. With a background in both advertising and brand management, Deena’s unique blend of creativity and strategic insight has elevated her to a leadership role. In 2020, she founded Brand Guru Agency, offering comprehensive outsourced marketing services to over 100 SMEs across Australia