Niche Marketing is essential in business for many reasons; from saving costs, to becoming specialists and charging more to highly targeted and effective Facebook Ads.

District32 has partnered with sponsor Optimise Online to deliver this essential training on where to begin with Niche Marketing. Join us in this short and snappy workshop on understanding where to begin with Niche Marketing.

Topics:

1. Using keywords to understand search intent and popular search terms (finding a niche).

• Introduction to Ubersuggest.

2. The importance of a sales landing page, and what makes a great sales page.

• Wireframe walkthrough and template resource provided.

3. Understanding audiences and creating the right ad(s) for Facebook.

• A recipe for Facebook Ads (resource provided).

4. Working with your local digital marketing agency (in your circle or network).